Smart Retail driven by Digitised Environments
The Evolution of customer experience
Retail IoT
Retailers are adopting IoT solutions across a number of applications that are improving store operations, reducing theft, increasing purchases through cross selling, enabling precise inventory management, and most importantly enhancing the consumer’s shopping experience.
CUSTOMER EXPERIENCE
INSIGHTS & ANALYTICS
OPERATIONS & FULFILLMENT
Smart Shelves
Smart shelves can effectively manage inventory by transmitting data on stock levels, expired stock and price checks.
Data can also be analyzed to better understand and predict consumer behaviour
Beacon Technology
Beacons are small devices that utilize low-energy Bluetooth to connect automatically to shoppers smartphones and other devices.
This enhances consumer engagement through in-store and shopping centre navigation and promote consumer experience through discounts, offers, detailed product information and social shares in real-time.
Smart Digital Signage
Digital signage helps retailers provide a personalised and interactive shopping experience resulting in an increase in sales and productivity. Completely responsive, marketers can create and transmit media quickly to multiple devices over a secure network.
Coupled with other smart devices and cloud computing these displays have the ability to change media relative to the passing target market, for example if parents with kids approach these displays around lunch, adverts of restaurants with play areas could be displayed.
Robots
Manufacturing has been the industry that has spearheaded robotics adoption thus far, but retailers and even hospitality companies are now incorporating robots in creative ways.
Currently robots can be utilized to manage stock on shelves and take real time view of inventory.
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